Week 7 Reading Reflection

The biggest thing that made an impact on me in the reading was about how a person's lifestyle may be able to be capture through psycho-graphics but could be weak at understanding what they buy. It is difficult to be able to understand the difference between these two because I would think that a lifestyle would greatly influence your buying preferences. The two questions I would ask the author would be "Do you believe that lifestyle is a determinate of buying preferences?" and "Are customers only segmented into the three types that you mentioned in the reading or can there be a hybrid of the different segments?" I didn't really disagree with anything the author said, I was more just opened up to certain ideas.